Personal Brand Actions to Take in 2016 – Start Today

hourglass 2016.jpgStrategies and Predictions

I recently wrote a blog about taking action steps to achieve goals. As we end 2015, let’s look at some specific action steps you can take to Grow Your Personal Brand in 2016, achieve your goals and attain long term success.

Make time, don’t waste time.

First, stop talking about not having enough time. Recognize that your time is valuable and you need to focus on what you need to get done. If you want be successful you may have to get up early, stay up late and work more. Do you know that billionaires typically get up three hours before the “work day” starts? Set your priorities and create real deadlines. Block off the time you need each day to move closer to your goals.

As part of time saving, examine social media activities. Are you getting the ROI (return on investment) or ROE (return on effort)? If the answer is “no” or “I don’t know,” then it is time to re-evaluate these activities. For most small business people and solo entrepreneurs your time is very valuable; Tweeting, Facebooking and posting images to Instagram is probably not the best use of your time. If it is not generating income or leads, delegate it or stop doing it. Focus on what works in terms of business development and sales.

Focus

archery[1].jpgWe live in a world where distractions are killing our productivity and sucking away our time. One way to save your valuable and precious time is to learn how to remove distractions. Distractions hurt us in many ways more than just stopping us from doing what we need to do – they make us lose focus and concentration. It takes 10 to 25 minutes to get back into our productivity zone again. What’s the solution?  Here are a few suggestions:

  1. Put your cell phone in another room or turn it off (I personally need to have it in another room or I am tempted to check it every 5 minutes). Do whatever you can to get it out of your view and reach. I know you are afraid to go without your smartphone. What do I do? I go into settings and forward my calls to my office. My staff answers or it goes to voice mail. Give staff, colleagues, clients and friends the message that you can only be interrupted in the case of a real emergency.
  2. Remove distracting sounds. Sounds break up your flow and concentration. No surprise, this is a natural response to danger. What can you do? Try noise cancelling headphones or ear plugs. For some people it requires moving to another room and closing the door or even going to another building.  Create a distraction proof environment.
  3. Turn off all message notifications from social media, texts or email. This is hard to do, we want to be connected but these messages distract and even if you can avoid looking, you know you really want to. Your scheduled time should be sacred and this means email and other digital messages should not distract you.   Emails and texts can wait an hour or two.

Create that Plan

I always ask my LinkedIn or personal branding students if they have a plan for marketing with LinkedIn or a personal marketing plan. Only 5 percent have a plan. For this year make the commitment – not resolution – to create a plan. You need to have a road map and a plan to get to where you want to go. You may be successful without a plan but think about how much more successful you could be with one. I believe the average sales person, business owner or entrepreneur will be 20 to 50 percent or more effective and successful if they simply created a plan and modified this plan every quarter and annually. From a personal perspective, I have a plan with goals and multiple action steps. I regularly achieve goals when I have a plan, when I don’t those goals take longer or are never achieved. The plan is critical for achieving goals, staying focused and saving time.

Create Your Video(s)

If you don’t have a video for your brand today you’re falling farther and farther behind your competitors. This statement is true not matter what industry you are in. Why? In the mobile age people (a.k.a. customers and prospects) don’t have time and they want video content. If you are not providing it and a competitor is, guess what?  The competitor is winning the battle for attention. The other more long term problem with not having video content is the fact that you are falling behind in the content war. By not creating content and getting comfortable communicating it on video you do not appear to be up-to-date and ready for the challenges of the digital age. Communications is an art and a skill, it requires practice. While anyone can fire up a camera or smart phone and shoot a Periscope video or post a video to YouTube, it takes practice to learn how to speak and present a quality message on video.

If you don’t have a video you are not conveying your brand message to contacts, prospects and referral sources. These are the people who create your brand and reputation. Without your personal content to guide them, perceptions will be inaccurate, they will not know what you stand for and they certainly will be less likely to hire you or recommend you to others.

Two predictions about video in 2016

  1. Video on LinkedIn will be much more important and likely will be positioned higher in profiles. Making/having a personal video not only will be needed on LinkedIn, but required for optimal success. Those who are ahead here will dominate for at least a year.
  2. Live streaming video from Periscope, Facebook and others will become much more widely used. If you are not doing this you’re going to get beaten by competitors, lose market share and you will not project the right image to those seeking you or your services.

Be Consistent with your persona marketing and messages

Your message and personal brand must also be consistent in the real world and online. Make sure all of your profiles, images and videos are consistent with your current personal brand and what you are passionate about. Confusion in the marketplace is not something you want when people are looking at you and considering you for a referral, recommendation or to hire you.

To succeed in marketing and in business you must present your messages and content regularly to your audience. Make the commitment this year to be consistent with your marketing. Regularly create and post videos, write your own blogs, post on on social media, attend events, send email newsletters and content and execute your marketing plan. Examine what works and don’t be afraid to change. Remember that for your personal brand to resonate with audiences you must have a consistent message that is delivered often. Consistency and frequency build and maintain trust, a critical component to personal brand growth and business success.

Have a great 2016 and make the commitment today to Grow Your Personal Brand.

Visit www.growyourpersonalbrand.com to learn more about personal branding training programs, events and more.

wjcorbett@corbettpr.com

By Bill Corbett

Corbett Public Relations Long Island and the World 

@liprguy

@corbettpr

Actions speak louder than words. Goal Setting for 2016

Source: Actions speak louder than words. Goal Setting for 2016

Actions speak louder than words. Goal Setting for 2016

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I am always speaking and writing about the importance of planning particularly in terms of marketing. This is the time of year when we make our plans and personal resolutions.

Forget about New Year’s resolutions. Think about your goals and how you are going to achieve them. With goals in mind it is now time to take action. Create an action plan for the days remaining in 2015 and for the year ahead. This will be your road map for achieving your goals. Remember actions do speak louder than words.

We have all heard this axiom before. It comes to mind when I am planning and coordinating with clients who are working toward goals. It is wise to have goals but action is necessary to achieve them.

So how do you go about achieving your goals and creating action steps? After you have set your goals, ask yourself if they are realistic and achievable. You must recognize that it may take months, or even years to reach one or more of your major goals. Think of all of those people who appear to be overnight successes.  The fact is that for most it took years to reach their goals and dreams.

First, start with goals for different aspects of your life:

  • Personal
  • Business
  • Life
  • Family

Second, write (or type) down these goals – I am not the first person to recommend this. But it does work. Keep your goals top of mind. Your goals can be long, short or – like me – bullet pointed.

Remember, it is important to be reminded of your goals – post them where it is impossible to miss seeing them (or hearing them) regularly, such as:

  • Create a graphic and make it the opening screen of your Smartphone
  • Send yourself a daily pre-programmed text or email
  • Print a list of goals and tape it to the edge or top of you monitor or phone
  • Record your goals as a voice mail message or memo that you can play back on your phone, listen to on your way to work every day and on weekends

Again, your goals must be achievable. If not, use the divide and conquer method:

  • Take one day/step at a time – every step may involve multiple actions.
  • Write your goals down even if the list is very long.
  • Consider it a learning process that can be repeated when working on other actions or goals
  • Accept the fact that it could take years to achieve certain goals, take pride in smaller accomplishments on a weekly or monthly basis.

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How do you create an action plan?

Start by writing out the specific actions that must be taken to achieve each one of your goals. This could take considerable time and the list will likely be lengthy. The more detailed the list of actions, the better. Many small actions combined lead to major achievements. Think of this like a marathon runner. The runner practices for months, running a few miles, then further every day. They build up the stamina and endurance to run the full marathon. But even on marathon day, each mile completed is a step toward the ultimate goal.

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Click here for a video of my tips for creating an action plan for yourself for 2016.

 

An action plan takes thought and you need to ask yourself a number of questions:

Write down and determine the answers to these questions:

  • What do I need to achieve my goal?
  • How much time do I need?
  • How much money do I need?
  • Can I do it myself or do I need a team? (Who would be on the team?)
  • What support do I need?
  • What knowledge do I need to have or need to acquire?
  • Who can I ask for help or advice?
  • Where and when do I start?

Remember, just as actions need to be examined separately, you will want to treat each questions the same way.

Don’t be reluctant or afraid to ask for help from friends, family, mentors, and coaches. You might even post your questions online.

Go to free or paid resources such as podcasts, books, seminars, online webinars or courses/classes.

If you are asking yourself, “How can I complete each step or task and then move to the next?” Here is a helpful example:

A consultant determines his goal for 2016 is to increase his income by $50,000.

The consultant could use the following process:

1) Create a marketing plan

  • Identify the target market
  • Create a list
  • Create email blast and content
  • Create a letter or sell sheet
  • Create a schedule for sending marketing material out
  • Create a follow up process
  • Create online assets and web content

2) Create relevant promotional content

3) Develop a budget for how much money to spend

4) Decide a budget for how much time to devote

5) Develop a timeline or schedule for executing actions

6) Identify experts or friends who could review the plan and or provide advice

7) Create a tracking system for progress and assessment of efforts

Remember, each action contains a series of steps and involves work that must be completed in order to move ahead and continue on the pathway that will enable you to ultimately achieve your goals.

When you have completed your action plan, go over it again and ask others to review it before you take action. They may be able to spot something that you have missed or offer a more effective approach.

Many people wait until New Year’s Eve, New Year’s Day or the first work day of the New Year to reflect on the past and make sincere and purposeful resolutions. Don’t procrastinate define your goals for the future today and start on your action plan now.  The head start is worth the effort.

wjcorbett@corbettpr.com

By Bill Corbett

Corbett Public Relations Long Island and the World 

@liprguy

@corbettpr

Tips for Making the Most of Your Holiday Networking

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I just returned from my third – yes, third – holiday party so far this month. Say “yes” to holiday parties and events and stay positive. While the holidays are a great time of the year to get out and see people, they also present a perfect opportunity to reconnect professionally with those you only interact with a few times per year.

The best part is that most of these tips can be utilized throughout the course of the year. Of course, you must always start with being prepared and having a plan for networking.

bill screenshot 2.jpgClick here for a video of my tips for making the best use of your holiday networking time.

Be prepared for each event you attend:

  • Know who is going to be attending
  • Have a goal
  • Have an understanding of what you want to achieve – whether it be meeting new people and/or strengthening existing relationships
  • Know the event’s setting  – restaurant, catering hall, etc.
  • Remember to take into account traffic and parking

Prepare your questions so they are designed to ask engaging questions about a person’s experiences over the past 12 months and their plans for the New Year. Among questions to ask:

  • How was your year?
  • What was your greatest success?
  • Who are you looking to meet?

Remember to listen and then be helpful in assisting them in achieving their goals:

  • If you ask questions listen to the answers
  • Think about solutions….be it your solution or how you can help them achieve their objectives

When attending:

  • Recap the year
  • Ask people questions
  • Be proactive in exploring ways in which you can help them   in2016
  • Determine what your and their personal goals are for next year
  • Practice your elevator speech and be prepared to meet lots of new people

Look to connect with key leaders and decision makers as this may be your only chance in linking up with them the entire year:

  • Don’t be afraid to approach key leaders and decision makers
  • Wait your turn
  • Don’t be too pushy

Be a connector and ask to be connected:

  • If it is your party or you know people in attendance, make the intros – especially if people don’t know anyone
  • Ask to be connected and if there is anyone here that you think I should meet
  • People appreciate thought and effort:  Send out those holiday greetings and follow up/thank you cards:
  • Utilize personal email: if you’re not a big fan of the ecard, try sending a short personal video instead
  • Call people if you can’t see them in person

As always, remember to thank your clients, referral sources and others who have helped you personally as well as professionally.

wjcorbett@corbettpr.com

By Bill Corbett

Corbett Public Relations Long Island and the World 

@liprguy

@corbettpr

Working with Children for Video Production and Media Interviews: Challenges and Considerations

OliviaW.C. Fields once said that you should never work with either animals or children.  I respectfully disagree, having worked with both in my professional career.  While I have covered aspects of working with animals previously, for this blog I want to focus on working with children– especially younger ones – in media relations and video production.

IMG_0348.jpgThis week I had the opportunity to assist a friend of mine – Adam Schwam, founder and President of Sandwire, a leading IT company on Long Island, after his company made a $10,000 donation in the form of computers and software to Commerce Plaza in Levittown, New York. Commerce Plaza is a program for fifth graders from across Long Island, New York who come to learn about business and basic finance in a hands-on environment. More than 40 students were at the school for the day when we visited.

Children are a wonderful subject for the news and videos. While they can offer spontaneity and an innocent perspective on the world, there are challenges that must be addressed. The goal of any video production or news piece is to tell a story. Getting children to express themselves effectively on camera takes special attention and consideration.

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Here are some of my tips for helping children feel more comfortable and effectively providing quality content for video productions and news pieces.

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Click here for a video of my tips for working with children in the media.

 

If you are the producer or interviewer, remember the following:

 

  1. As kids, they have probably never done professional video before. Though may already be familiar with smartphone or tablet videos and are savvy, the size and complexity of professional equipment and approaches can be overwhelming and disconcerting for them.
  2. When interacting with children always stay relaxed and show confidence.
  3. Make children feel special and help them to relax. Take your time and look them right in the eye. At the same token, ask them to look you right in the eye at all times.. We know that people will look up, down and all around when they are thinking. Looking directly in one another’s eyes helps to maintain focus and provide much better for video.
  4. Prepare your questions in advance. Write them down or use cue cards or index cards. If you are prepared, the children will respond more effectively.
  5. Know what to do when you get the “one-word answer.” Children frequently give one word or very short answers. Ask open ended questions that require more words for providing a complete answer.  Ask questions such as: Can you describe how you prepared for this program? Be ready for a follow up question if the answer you get is short. Questions that start with “how did this make you feel?” or “what did you think about that?” are two in particular that you should always be ready to use.
  6. Help the kids to help you. Talk with them and get them to give as much as they can. Speak with them in advance and practice. If you like what you hear tell them. However, sometimes talking in advance can hurt the genuineness of the answers so this is an area that you should use your own discretion and  judgment. You may want to speak with the child but not ask the specific questions in advance. Get a feel for how they speak and their energy first.
  7. Do a run through with kids and explain to them exactly what is going to happen.  This removes uncertainty.
  8. Remember to have fun. It is ok to joke with the kids, but keep it light hearted and fun. This helps them to feel comfortable, smile and have the right energy level. The more assistance and support that you can give children the better they will perform. They want to do well and you are in a position to help them achieve this. Help them to be proud of their efforts and you will be rewarded with quality content.No matter if you are a child or adult you must be prepared to be on video.   Practice and take the time to prepare. We suggest hiring a professional media trainer and video production crew to produce your videos. I have trained and prepared hundreds of people for interviews, video productions and commercials. The people we train or who receive professional training are much better on camera and feel more confident.

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Training and preparation are critical for the development of video content that properly and effectively presents your message to the media. Video production quality is important, but an unprepared subject cannot be corrected. Never agree to do an on-camera interview with the media without preparation and knowing what you will be asked about. Any subject or guest who is not confident and capable will delay the process, which will increase production costs and take much longer than it should.

wjcorbett@corbettpr.com

By Bill Corbett

Corbett Public Relations Long Island and the World 

@liprguy

@corbettpr

Giving Tuesday, a Much Better Tradition

Give today and share information regularly about the causes you support all year long.

We have now passed the big consumer shopping days of Black Friday and Cyber Monday. These are two “holiday traditions” that I really wish would go away. Traffic at the malls and hyped up media coverage of people buying items really does not interest me. As a person who embraces capitalism and business I understand the drive for profit but when shopping starts on Thanksgiving and people act dangerously crazy just to save a few dollars it does not make sense to me.

A tradition that I do like that has grown in popularity is Giving Tuesday. This is a day were the focus is on giving and supporting charities. It is truly better to give than to receive and this day puts this into perspective and hopefully reminds people of the importance of the season and other. We thankfully live in a wealthy and giving nation full of the most generous people on earth.

Americans don’t just give on this one day but they give all year long and step up when adversity hits at home or abroad.

From a marketing perspective, this day offers an opportunity to think about what is important to us. What causes groups or institutions connect with us and empower us? I am on the executive boards of two not-for-profits: The Marty Lyons Foundation and the Theodore Roosevelt Council of Boy Scouts (Nassau County, New York).

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Marty Lyons is interviewed on FiOS 1’s “Heroes On Our Island”

 

The Marty Lyons Foundation was created by former New York Jets Star Marty Lyons. Marty, a member of the Legendary “New York Sack Exchange” from the 1980s, faced a period of tragedy and from this created the Foundation which would go on to grant over 7,100 wishes for children facing terminal and life threatening illnesses. The Foundation is going strong in its 35th year. Check out the Foundation at www.martylyonsfiundation.org.  Over the years my firm has helped to get the Foundation some very positive media coverage – this is a link to a Heroes on Long Island from FiOS1 News which tells the story of the Foundation and how it is helping families and children facing unimaginable situations.

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Marty Lyons is interviewed for FiOS 1’s “Heroes On Our Island”

 

Before the birth of my children I knew that I wanted to do more with organizations that empower young people. I volunteered to help with publicity for my local Boy Scouts organization. Today I am Vice President of Marketing for the Theodore Roosevelt Council of Boy Scouts. The council provides programs and services for over 10,000 local Nassau County Long Island young people. It has been a privilege to work with this group and support these programs. Young people today are faced with many complex challenges and need support to build confidence and leadership abilities. I am pleased that this tradition is alive and well on Long Island. This is the council’s website for information if you are interested: http://www.trcbsa.org/.

Scouts are always up for a challenge this is a video news coverage from News 12 Long Island of scouts at their studio last year.

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Boy Scouts of the Teddy Roosevelt Council at News 12 studios in Woodbury in 2014.

 

Why do I bring up these charities?  Giving Tuesday is a good day, like Thanksgiving and other holidays, to reflect on what we are and should be thankful for. Today think about those who are unfortunate and in need. Offer you help and support. If it can be a financial donation, great. If you can’t give, then share their message. Use your “influence” on social media to share information, stories and the mission and purpose of the organizations that you support. Tell people why you are a supporter and what role you play. Give the gift of awareness and attention. Not-for-profits struggle, to get their messages out to potential supporters and donors. Help them today. However, make supporting and promoting these worthy causes part of your regular marketing activities.   Give today, but support and share all year long.

wjcorbett@corbettpr.com

By Bill Corbett

Corbett Public Relations Long Island and the World 

@liprguy

@corbettpr

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