Marketing Lessons from Beach Wrestling

Beach Wrestling.

Beach Wrestling.

On a hot Saturday afternoon I went for a stroll on the boardwalk in Long Beach, Long Island, New York. Thousands of people were enjoying the beach, walking, biking, playing volleyball and wrestling. Yes, wrestling.

It is commonplace for concerts to be held along this iconic Long Island boardwalk. From a distance I could see a crowd gathered in front of a stage. I approached the stage but did not hear any music. I thought to myself maybe the performers are between songs or sets. As I got closer I could see there was some sort of competition going on. When I arrived, my assumption was correct.

I saw three rings. These “rings” were basically rope circles about 20 feet across. I wondered what was happening. Then a young Asian woman entered one of the rings. She warmed up and stretched. A few moments later a young man entered the ring. Before I knew it they were grappling. The match was quite good; as a high school wrestler, I appreciated the skill and the dedication of athletes like these two young people. A minute later another wrestling match started in the second ring. Two very large young men squared off. It was more akin to sumo wrestling than the match in the first ring with the smaller athletes.

Both matches lasted just a few minutes. I can’t see how they could go very long in the 90-plus degree heat. The young lady, by the way, did not win, but it was close.

You never know where you will be when you see something remarkable. I vaguely recall someone mentioning wrestling at the beach. I thought this was just a bunch of friends getting together and going at it. I learned that it is considered a real sport and that right here on Long Island people of all ages and both sexes are enthusiasts. It’s great to see people compete in sports that they love.

Beach wrestling at the Jersey Shore.

Beach Wrestling

What I watched was remarkable in another way. Although it was not the first time for me to see men and women compete against each other, this was not any ordinary competition. The young lady was obviously there to compete and no doubt she loves this sport. She appeared dedicated, skilled and fearless. She had the crowd on her side and she got the attention of those – like me – walking by. The lesson here is don’t be afraid to pursue your passions and don’t let people tell you that you can’t do something. You may not win the match, but you are in the ring. Simply being in the ring allows you to make an impression on others and gain valuable experience.

Every week I talk with business people who relate their ongoing struggles to achieve the level of success that they want and need. Many fear taking chances with their marketing and marketing dollars. They sit on the sidelines; they don’t jump into the ring so they fail to get the attention they need to grow and succeed.

If you are not ready to wrestle (build your brand and market yourself), then find a coach, get some training and start preparing (read books, blogs and listen to podcasts or attend seminars). Business is a wrestling match; you must get in the ring with your competition to show the audience (your prospects) your skills and abilities. When you make a positive impression in the ring, you will gain respect and this will stimulate business growth.

By Bill Corbett

Corbett Public Relations Long Island and the World 

@liprguy

@corbettpr

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